www.telldunkin.com Dunkin Guest Survey

About Dunkin Guest Survey

Headquartered in Massachusetts, USA, Dunkin' Donuts is one of the most popular fast-food chain around the world, one of the top 10 fast-food chain in America. Dunkin' Donuts provides donuts, coffee, drinks and other bakery products. Dunkin' Donuts was founded in 1950s, operating nearly 70 years. In 2007, it was announced the favorite coffee brand of America. Besides the United States, Dunkin' Donuts stores in Shanghai could provide donuts more than 60 different flavors.

There is an interesting story about we changed our name.

In 2006, which is the 68th years of Dunkin' Donuts, we made a decision to change our name. At that time, a new slogan of Dunkin' Donuts appeared: "The United States needs Dunkin", which means, America needs Dunkin but not Dunkin' Donuts. In Autumn, we used the name "Dunkin" at a shop of Pasadena, Calif, after that, many other shops use the name too.

Dunkin' chief marketing officer is Tony Weisman, he made a statement: Using the method of changing and simplifying the name, we are trying to seize this opportunity to inject new energy to Dunkin.

Different than before, sandwiches and coffee occupy a great site of Dunkin, nowadays, Dunkin, with its new name, operates more than 12,500 stores around the world. There was an interesting thing that after changing the name, the number of guests was decline, but the annual income has increased because sandwiches and coffee are much more expensive than the donuts.

The next year, in January, the name changed in an official way. You can see our new brand on advertisements, websites, boxes, napkins and in our stores. From America to the world, you will see our new name: Dunkin all around the world. But the color and the design will not be very different. It is still your familiar color.

Some customers ask us why we decided to change the name. We would like to say that it is a way to connect with young customers. Meanwhile, we also simplify our menu, you can also buy products from mobile devices.

However, Laura Ries, who is the marketing consultant in Atlanta, thought it was a mistake. He thought that Dunkin could not attract young customers, because Dunkin cannot call them back to their childhood. Dunkin’ Donuts is a name which could produce emotional connections with elder people. Someone does not know what is Dunkin, but if the name is Dunkin’ donuts, they will know it is a store to sell donuts.